The bookmark-inspired logo pays homage to the group’s literary roots, while a vibrant color palette captures its playful, feminine personality and creates a cohesive presence across digital and social touchpoints.
The Reading Black Girls
The Reading Black Girls
The Reading Black Girls™ is a collective of Black women providing real-life and honest commentary on recent books and novels while changing the perception of reading for the next generation.
PROBLEM
SOLUTION
With being a new brand and trying to create a full brand identity that encapsulates the personalities of all it's members, I needed a logo mark & color palette that was as lively as them while maintaining legibility keeping with the theme & allowing the brand to grow.
Created a logo mark that resembles a bookmark flap as a nod to the group's bookish inception. I also created a bright and fun color palette to represent their personalities and appeal to their girly nature while also working well digitally and on social platforms.
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The bookmark-inspired logo pays homage to the group’s literary roots, while a vibrant color palette captures its playful, feminine personality and creates a cohesive presence across digital and social touchpoints.
I created an icon logo with multiple formats that can represents both the regular and luxury market. The icon logo aligns with the high standard of professionalism and expertise while being versatile to work in any scenario.
