When approaching the brand identity for Legacy Home Loans, I created an icon that uses the initials, tied in to the overall purpose of the company and would not conflict with the Parks "P" logo. The logo icon also allows for future use in merchandise.
When approaching the brand identity for Legacy Home Loans, I created an icon that uses the initials, tied in to the overall purpose of the company and would not conflict with the Parks "P" logo. The logo icon also allows for future use in merchandise.
Legacy Home Loans
Legacy Home Loans
Legacy Homes Loans is the mortgage company of Parks Realty (now Onward Real Estate) created to empower loan officers to provide their customers with the lowest rates, fastest closing, and best experience when buying or refinancing a home.
PROBLEM
SOLUTION
Because of Parks' long standing trust and history in the community, Legacy Home Loans wants to align themselves with Parks to gain the trust and loyalty of their clientele.
I created a brand identity that utilizes the same typeface and color palette to establish a company that can become synonymous with the legacy that Parks has already built.
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When approaching the brand identity for Legacy Home Loans, I created an icon that uses the initials, tied in to the overall purpose of the company and would not conflict with the Parks "P" logo. The logo icon also allows for future use in merchandise.
I created an icon logo with multiple formats that can represents both the regular and luxury market. The icon logo aligns with the high standard of professionalism and expertise while being versatile to work in any scenario.
Next
Previous
Legacy Home Loans
Legacy Homes Loans is the mortgage company of Parks Realty (now Onward Real Estate) created to empower loan officers to provide their customers with the lowest rates, fastest closing, and best experience when buying or refinancing a home.
PROBLEM
SOLUTION
Because of Parks' long standing trust and history in the community, Legacy Home Loans wants to align themselves with Parks to gain the trust and loyalty of their clientele.
I created a brand identity that utilizes the same typeface and color palette to establish a company that can become synonymous with the legacy that Parks has already built.