I used the new brand identity and adapted the look across multiple instances and created cohesive imagery when all of the different lines of business come together.
I used the new brand identity and adapted the look across multiple instances and created cohesive imagery when all of the different lines of business come together.
Corpay
Corpay
Corpay (formerly known as Fleetcor) provides payments and spend management systems and services that control expense-related purchasing and payment processes. The company focuses on vehicle-related expenses, lodging expenses, and corporate payments.
Corpay (formerly known as Fleetcor) provides payments and spend management systems and services that control expense-related purchasing and payment processes. The company focuses on vehicle-related expenses, lodging expenses, and corporate payments.
PROBLEM
PROBLEM
SOLUTION
SOLUTION
With a large company like Corpay, who has absorbed multiple companies under multiple lines of business; the company did not have a cohesive brand identity and voice that could easily connect their multiple lines of business to their socials and marketing channels to impact their sales.
With a large company like Corpay, who has absorbed multiple companies under multiple lines of business; the company did not have a cohesive brand identity and voice that could easily connect their multiple lines of business to their socials and marketing channels to impact their sales.
I helped lead the implementation of the new brand identity across multiple different channels & assets to make a better cohesive overall branding including social ads, mailers, emails, and more.
I helped lead the implementation of the new brand identity across multiple different channels & assets to make a better cohesive overall branding including social ads, mailers, emails, and more.
Next
Next
I used the new brand identity and adapted the look across multiple instances and created cohesive imagery when all of the different lines of business come together.